The concept for Ripe magazine was to create a wine-centered publication targeted toward a younger audience. Ripe is focused on making the world of wine much more accessible and exciting for people wanting to learn more. For so long, wine marketing has been centered around the older generations of wine drinkers. RIPE aims to showcase how fun, hip and funky the wine world can be. Complete with thirteen different spreads, this magazine aims to draw people in with its contemporary design and fascinating articles revolving around wine.
